The term "Guerrilla Marketing", was first used by Jay Conrad Levinson in 1984 as the title of his ground breaking small business marketing book. Our Guerrilla Marketing Coaching, Consulting and Training Services are provided by Colin Campbell Consulting.
Levinson initially developed Guerrilla Marketing because he felt that most Marketing at the time was Large Corporate Centric and there was nothing available to assist Small Business.Guerrilla Marketing is Pro-active rather than Re-active.
It focusses on the application of time, effort, imagination, innovation and psychology rather than just throwing bagfulls of money at Marketing.Though having money for Marketing is also useful.
Some Universities now provide Guerrilla Marketing courses. However as every business person knows academics don't run businesses and what they know is theoretical. On the other hand two of the most popular subjects studied today are Marketing and Psychology. Message here is, if you've been in business for a while and you plan on staying in business now would be a good time to tool yourself up with some Applied Psychology and Guerrilla Marketing.
Here is an article that a lot of people find useful in understanding a little bit more what might be involved in Guerrilla Marketing - Making big advances by taking smaller steps.
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